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Have you ever wondered why your social media posts don’t get as much engagement as you’d like?  If so, applying SEO principles to your Facebook, TikTok, and Instagram accounts can mean more eyes on your images and videos!  Social media SEO is a hot topic in the world of digital marketing at the moment. One in three people use social media platforms to find answers to their questions. If you optimize your posts like you optimize your website, you can reap the benefits.  Want to see how you can use social media and SEO together to get your posts seen?   In this article, I’ll show you what social SEO is, how SEO and social media work together, and how to use social SEO on different social media platforms.  Key Takeaways Social SEO is the process of optimizing your social media posts and accounts to improve their visibility.  One in three people use social media to answer their questions, over search engines like Google and Bing.  Examples of social m...

 Who says you have to spend money to get more traffic? There are tons of free SEO tools that can help you drive visitors to your site. Sure, you may know of some, like Ubersuggest, but many more options are available. Are you ready to dive in? Let’s get started! Key Takeaways Free SEO tools can help you drive traffic, aid content optimization, and increase visibility. Free SEO ranking software streamlines keyword research and assists with competitor and backlink analysis, on-page optimization, and more. Free keyword research tools like Ubersuggest, AnswerThePublic, Google Keyword Planner, and Google Trends can be game-changers for your SEO strategy. Why You Need to Use SEO Tools Fifty-three percent of marketers plan on spending more on digital marketing this year. If you intend to do the same, that means using SEO tools to simplify your research and track results. SEO tools are software that works to help marketers improve their site’s visibility and ranking on search engines such ...