The Ultimate List of Free SEO Tools

 Who says you have to spend money to get more traffic?

There are tons of free SEO tools that can help you drive visitors to your site. Sure, you may know of some, like Ubersuggest, but many more options are available.

Are you ready to dive in? Let’s get started!

Key Takeaways

Free SEO tools can help you drive traffic, aid content optimization, and increase visibility.

Free SEO ranking software streamlines keyword research and assists with competitor and backlink analysis, on-page optimization, and more.

Free keyword research tools like Ubersuggest, AnswerThePublic, Google Keyword Planner, and Google Trends can be game-changers for your SEO strategy.

Why You Need to Use SEO Tools

Fifty-three percent of marketers plan on spending more on digital marketing this year. If you intend to do the same, that means using SEO tools to simplify your research and track results.

SEO tools are software that works to help marketers improve their site’s visibility and ranking on search engines such as Google, Bing, and Yahoo.

With SEO tools, you can streamline keyword research, competitor analysis, on-page optimization, backlink analysis, and more. Some examples of SEO tools include:

Keyword research SEO tools: Identify the most relevant and profitable keywords for a website with these tools.

Content marketing SEO tools: It’s important for identifying opportunities and tracking progress. However, you should use them with an extensive content marketing strategy and not as a replacement for creating high-quality and engaging content.

Technical SEO tools: Find and fix technical issues that may impact your site’s SEO.

Rank tracking SEO tools: These tools help track a website’s search engine rankings for specific keywords over time.But first, let’s discuss why they can be a game changer for your SEO strategy and why you need SEO tools.

I get it.

Trying to put together content people need and want isn’t easy. However, SEO tools can act as your assistant.

OK, so they won’t replace the expertise of an SEO professional. But they’ll refine your strategy by giving you better insights and save time with the tedious tasks so you can focus on what matters most.

The good news?

There are plenty of free SEO tools that can help you identify problems with your site and determine what kind of change you need to make.

Let’s look at some of them now.

Free Keyword Research Tools

All the tools in this category help you find more keywords. Many have different ways of developing keyword suggestions, so you may want to check them out.

Ubersuggest

I mentioned Ubersuggest before, but as it’s one of the most popular free SEO tools, it’s worth another mention. It has a free rank-tracking feature and helps you find new keywords. You can access it by:

Following the link, logging in, and entering a URL to access the dashboard. Navigate to “Rank Tracking” from the left side menu. You’ll see tracked keywords, average position, and current search result rankings from there. Here’s an example using my website URL:

You can track your rankings daily for any keyword or groups of keywords for any country, city, or county.

It also saves your data so you can go back as far as you want to see if your rankings have increased or decreased.

AnswerThePublic

AnswerThePublic soon became one of my favorite free SEO tools, and it’s now part of the NP Digital family. Like Ubersuggest, it also shows you comparison and preposition-related keywords.

I like the tool because, compared to competitors, it visually represents the data and makes information easy to absorb.

AnswerThe Public leverages Google Suggest and finds all the questions people may have related to any industry or keyword.

Just type in a keyword, and it gives you a laundry list of related questions people are searching for.

You’ll also notice that many other keyword tools have CPC data, but they are likely pulling it from Google Keyword Planner.

When using Keyword Planner, look for terms with a high CPC, as they tend to convert well when you rank for them organically.

Google Trends

Out of all the tools on the list, I probably use Google Trends three to four times a week. That’s how much I love it.

Trends show you what is hot right now. In addition, it tells you if an industry is getting less search volume or more over time.

Soovle

Soovle takes the concept of Google Suggest (autocomplete) but for many popular sites around the web. It’s a customizable search engine that pulls all popular keywords on Google, YouTube, Amazon, Wikipedia, Bing, Yahoo, and Answers.com.

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